“I adore wearing gems, but not because they are mine. You can’t possess radiance, you can only admire it.” — Elizabeth Taylor

I chose to open with this wonderful quote by Elizabeth Taylor because I believe it represents my admiration and appreciation of the beauty of jewelry. Art and jewelry have been a part of me since early childhood and it has always been clear to me that it is my destination.

It all began in 2010, when I was a goldsmithing student; my work method was primitive and complicated and I made handmade metal jewelry in my room on a rocking table, using a hammer and a saw. I will never forget the first time a client wanted to buy my work. There is a saying: ‘every child needs someone who believes in them’… my first client was the one who believed in this child; she bought my first zebra bracelet and on that moment, I decided to go with my dream. I opened Anemone and the zebra bracelet became the inspiration for my brand’s logo.

During the seven following years, Anemone grew into a company which employs 10 talented employees, selling my designs all over the world. I feel incredibly fortunate for having the opportunity to make my dream come true, creating a brand that touches so many women worldwide.

The main inspirations for Anemone’s collections come from nature, real-world hues and different cultures. The jewels reflect strength and femininity but also love for simplicity, with each piece representing a certain lifestyle.

I would like to thank you for your support and for letting me share my story with you. I truly hope that Anemone’s works will bring joy and significance to each and every one of you.

Calanit Segev

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